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Graphic Design and Layout Theory
Paul Rand (author, graphic designer, teacher) stated: To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps to amuse.
There is a very involved process in Graphic Design that cannot be duplicated without the proper training and experience. The process can be defined in the following steps:
- Research and information-gathering
- Brainstorming
- Conceptualization
- Experimentation and development
- Execution
The Elements of Layout
The process of Layout has a basic set of tools that are essential in creating effective, targeted communications. Those tools include:
- Grids and margins
- Hierarchical development
- Compositional factors such as:
- contrast
- orientation
- scale
- depth
- perspective
- tension
- and many more
- Typography
Creating an effective layout is critical in communicating effectively to your target audience. Don't leave this essential piece of your branding campaign to chance. Mirror Image Branding is here to help. If you're a small business owner and just don't know where to begin, Contact Mirror Image Branding today to get started!
